There has been a lot of talk about the merits of “anchor text,” the technique of using keyword text linked to your website URL. For example, you could link “bass fishing” to your bassfishing.com website.
You can use anchor text on your website to link to other pages within your site, or you can use anchor text with your links on other websites. This technique can be quite effective.
One well-known example of the effectiveness of anchor text is “failure” — just go to Google and type in “failure,” and, This is a preview of Anchor Text: Will it Make Your Website Traffic Sink or Swim?. Read the full post