Why?
Why should you bother?
A couple of little business statistics have stayed firmly in my business thoughts ever since I came across them almost 10 years ago.
1. A 5% improvement in customer retention could add between 25% and 125% to your bottom line.
2. Companies with good service records grow twice as fast as those with poor service records.
WOW!
What an opportunity!
No expensive marketing. No gimmicks.